The Thinkery LLC

About Us

Code, coffee and Coeur d'Alene. We're happy to live here, work here, and raise our families here. Since 2009 the Thinkery has been developing software for the world from North Idaho.

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Social Real Estate Made Easy

It's no secret that leveraging social media is one of the best tactics an independent agent or brokerage can use to broaden the scope of their marketing efforts without investing a lot of money. If you're successful and one (or more!) of your listings goes viral, you're going to see a huge increase in traffic across all your web properties, leading to more leads, more referrals and hopefully more closed business.

So what are the main avenues for social real estate?

Read more: Social Real Estate Made Easy

Joomla Development with Joomla-Console

JoomlaTools has made available a nice little package to help make Joomla developers' lives easier. They call it the Joomla Console, and you can get it here: https://github.com/joomlatools/joomla-console

The Joomla console is a set of scripts that handles all the install / configuration of Joomla for you. As a Joomla developer, I tend to have to install a couple sites per day for testing new stuff and creating new RETS / IDX import routines. It gets to be a little annoying and time consuming extracting, configuring and installing Joomla, then installing our custom components as well.

Read more: Joomla Development with Joomla-Console

Real Estate Agents Have a Choice to Make

The rise of the web caused a massive upheaval in a lot of industries. The real estate business was hit particularly hard. The advent of the internet meant agents could suddenly reach a whole new world of prospective clients and market to the masses-- regardless of location-- cheaply and effectively. Gone were the days of connecting to buyers through print ads and yard signs.

The continual commoditization of online real estate listings has recently led to listing aggregators Zillow and Trulia joining forces to create a monolithic vehicle for displaying property data. But keep in mind that they aren't the first to try, and it's unlikely that they will be the last!

Read more: Real Estate Agents Have a Choice to Make

6 Ways to Connect Website Visitors to Your Community

Recently there's been a lot of FUD (Fear, Uncertainty, Doubt) among real estate agents about what will happen after the Zillow / Trulia merger is completed. Many agents and brokers are nervous that this suddenly more-massive player will steal pageviews from local real estate websites, force agents to pay for favorable rankings in search results, and possibly push smaller agents out of the game entirely.

There's no doubt that the merger is a bit of a game changer-- but that means it's more important than ever for your brokerage or agent website to be professional, polished, and above all, relevant to your local area! Your specialized expertise in the community you serve is the key differentiator between you and a hundred other places a potential buyer can get information. So play up this expertise and make your site the one-stop-shop for information about your turf. Here's some ideas on how to make this happen:

Read more: 6 Ways to Connect Website Visitors to Your Community

The Thinkery LLC
118 N 7th Street
Suite B11
Coeur d Alene ID 83814

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